Startups live and die by their ability to grow. But here’s the challenge: growth isn’t about magic or luck—it’s about running repeatable, scalable experiments that unlock new opportunities. The problem? Most startups don’t have the resources or capacity to focus on growth in the early stages. That’s where a growth hacking internship becomes your secret […]
When we talk about growth hacking, we often think about tools, experiments, and rapid iterations. But the secret weapon behind successful growth hacking? It’s the people driving it and in Finland, the next wave of growth is being powered by international talent. If you’re a Finnish startup founder looking to scale, international hires aren’t just […]
Building a successful startup isn’t just about having a great product—it’s about systematically uncovering what works and scaling it. Growth hacking is the art and science of finding those levers, but without a structured process, it’s easy to waste time on ideas that go nowhere. Enter the Growth Experiments Notion Template, your ultimate tool for […]
This online course offers you the chance to explore Mari Luukkainen’s Growth Hacking Internship through an 8-week video program, accessible anytime, anywhere. This is the core process included in Herizon’s internship. Mari’s Strategic growth hacking methodology blends her insights with established growth hacking and lean startup tools. This approach has been successfully implemented in over […]
Customers are never one-size-fits-all, but your team might be. When your company’s perspective doesn’t match your audience’s, you end up building for yourself instead of solving real customer problems. International talent brings the diversity you need to close this gap, offering insights that directly connect to customer behavior, cultural nuances, and market needs. Here’s how […]
Growth isn’t an accident, but a result of deliberate experimentation and relentless optimization. But how do you structure your experiments to consistently generate measurable results? Enter the Growth Experiments Planning and Execution Template: a tool designed to help you turn raw ideas into actionable strategies, and actionable strategies into repeatable success. This guide provides a […]
Growth hacking requires a balance of strategy, creativity, and data-driven execution. Effective experiment management is critical to ensuring growth initiatives deliver results. A Growth Experiment Template Dashboard helps businesses systematize their approach to growth. Inspired by Mari Luukkainen’s Strategic Growth Hacking Framework, this template simplifies experimentation and drives scalable results. Why You Need a Growth […]
Without a pipeline, even the best products or services can fall short of their potential. But here’s the challenge: building and maintaining a sales pipeline requires consistent effort, time, and skilled resources, all of which are often in short supply for startups and small businesses. This is where the fractional SDR (Sales Development Representative) comes […]
B2B sales teams are under constant pressure to deliver results, but scaling those efforts effectively can feel like a never-ending juggling act. Hiring a full-time Sales Development Representative (SDR) may seem like the obvious solution, but it’s not always feasible—especially for startups and lean teams. Enter the fractional SDR: a flexible, cost-effective option that delivers […]
Startups face a dilemma: growth requires building a sales pipeline, but hiring full-time Sales Development Representatives (SDRs) is expensive. For lean teams focused on conserving resources, fractional SDRs provide the perfect middle ground—a way to scale sales efforts without committing to the full-time costs of onboarding, training, and maintaining a traditional hire. A fractional SDR […]
