Growth Hacking Fundamentals – 8-Week Video Course

This online course offers you the chance to explore Mari Luukkainen’s Growth Hacking Internship through an 8-week video program, accessible anytime, anywhere. This is the core process included in Herizon’s internship.

Mari’s Strategic growth hacking methodology blends her insights with established growth hacking and lean startup tools. This approach has been successfully implemented in over 300 startups across Finland, Sweden, and Estonia, delivering exceptional results.

Over the past years, more than 500 individuals have mastered this process, with over 90% securing full-time roles in early-stage startups immediately after completion.

Growth hacking is a powerful framework for systematic problem-solving. By adopting this structured approach, you can accelerate progress toward your goals—whether in your career, daily life, or within organizations of any size or function, beyond just marketing.

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Mari Luukkainen

Your coach Mari Luukkainen is a household name in growth hacking trusted by Nordic and Baltic accelerators, investors, and startup hubs. She’s best known for increasing Freska’s annual recurring revenue from €<200K to €13M as a solo growth operator, securing its position as the leading home-cleaning service in the Nordics. This growth was achieved within two years, maintaining a 15% month-over-month growth rate, all while staying profitable. Currently as a early-stage venture capitalist, she has directly coached over 100 startup CEOs, influencing the growth trajectories of businesses from €1M to €100M in revenue.

Testimonials from Kiuas Accelerator attendees:

“She is an expert in growth hacking and this is the reason why we would like to have a mentoring session with her.”

“Good tips, I have seen Mari’s presentation 3-4 times and I always learn something new.”

“Very useful for us to think about how to design our own growth hacking strategies.”

“Simple approach but so very important and easy to implement.”

“Presented a valuable tool that gave us a lot to think about.”

“Good session overall, a good reminder to set KPIs and iterate rapidly.

“Mari’s advice was super concrete.”

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Course curriculum

Orientation

•  Introduction

Week 1: Strategic Growth Hacking

•  Why growth hacking is important
•  Goal of growth hacking
•  Positioning growth hacking in your company
•  Core process of growth hacking
•  Aiming towards goals (OKR)
•  Big picture, better focus (AAARRR)
•  Testing
•  Task management
•  Communicating growth hacking in the company
•  Pitfalls

Week 2: Create foundation of your documentation

•  Get familiar with your business
•  Documentation template
•  Set your direction
•  Define your ICP (Ideal Customer Profile)
•  Setup your analysis foundation

Week 3: Start testing

•  Setup your first experiment
•  Launch your first experiment and document tasks

Week 4: Continue testing

•  Analyse and update numbers
•  Communicate
•  Continue to the next experiment

Week 5: Continue testing

•  Follow the process
•  Update your Pirate Metrics

Week 6: Continue testing

•  Follow the process
•  Review your OKRs

Week 7: Continue testing

•  Follow the process
•  Review your Tasks

Week 8: Retro

•  Final analysis and retro

Special situations and additional skill development

•  It feels like nothing is happening!
•  How to manage expectations?
•  How to find testing ideas?
•  How to decide what to focus on?
•  I haven’t achieved anything – what to do?
•  Common best practices

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