Growth Experiments Planning and Execution Template

Growth isn’t an accident, but a result of deliberate experimentation and relentless optimization. But how do you structure your experiments to consistently generate measurable results? Enter the Growth Experiments Planning and Execution Template: a tool designed to help you turn raw ideas into actionable strategies, and actionable strategies into repeatable success.

This guide provides a practical breakdown of how to manage growth experiments, integrating resources like Mari Luukkainen’s Free Growth Hacking Dashboard and additional templates to supercharge your process.

Step 1: Organize Your Growth Experiments

Before you dive into testing, you need a system. A centralized template allows you to categorize, prioritize, and track experiments efficiently. The Free Growth Hacking Dashboard is a great starting point for creating this structure.

• Define Key Metrics: Determine what success looks like before you begin. Use the dashboard to outline goals such as CAC (Customer Acquisition Cost) or conversion rates.
• Categorize by Funnel Stage: Divide experiments into acquisition, retention, or revenue categories for clarity.
• Prioritize by Impact and Effort: Focus on high-impact, low-effort experiments first to maximize results early.

Download a Free Growth Hacking Dashboard

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Step 2: Build Your Experiment Pipeline

With structure in place, populate your pipeline with ideas that align with your business goals. Tools like the 100 Growth Hacking Experiments Guide simplify the brainstorming process.

Sample Ideas from the Guide:

• Acquisition: Leverage FOMO-driven email campaigns to boost sign-ups.
• Retention: Use personalized customer rewards to increase engagement.
• Revenue: Test limited-time pricing tiers to drive upsells.

Download a 100 Growth Hacking Experiments Guide

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Step 3: Test and Track Effectively

Execution is where many teams lose momentum. The Growth Hacking Experiment Tracker is your blueprint for staying focused and accountable.

• Document Hypotheses: For each experiment, clearly define “What do we expect to happen?”
• Track in Real-Time: Use the tracker to monitor metrics like CTR (Click-Through Rate), LTV (Lifetime Value), or bounce rates.
• Analyze Outcomes: Record what worked, what didn’t, and why. These insights will fuel your next experiments.

Download a Growth Hacking Experiment Tracker

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Step 4: Ideate Continuously

Growth is an iterative process, and new ideas are its lifeblood. The Growth Hacking Ideas Notion Template provides a collaborative space for teams to brainstorm and refine ideas.

• Incorporate Team Feedback: Encourage input across departments for diverse perspectives.
• Tag and Filter: Organize ideas by funnel stage, feasibility, or target audience.
• Prioritize for Execution: Move high-priority ideas directly into your experiment pipeline.

Download a Growth Hacking Ideas Notion Template

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A Real-Life Growth Experiment Workflow

Here’s an example of how these tools work together:

1. Setup: You use the Free Growth Hacking Dashboard to map your funnel and identify weak points (e.g., low onboarding completion rates).
2. Ideate: Pull ideas from the 100 Growth Hacking Experiments Guide, such as testing gamified onboarding flows.
3. Track: Use the Growth Hacking Experiment Tracker to document hypotheses (“Adding gamification will increase onboarding completion by 20%”) and measure results.
4. Iterate: Based on the outcome, refine the experiment or scale it if it succeeds.

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Why This Template Works

The Growth Experiments Planning and Execution Template succeeds because it provides clarity at every stage of the process. By combining proven resources with a structured approach, you can scale faster while minimizing wasted effort.

Take the guesswork out of growth hacking. Download the tools today and transform your experimentation process.