How international talent helps founders connect with customers

In the early days of a tech startup, founders often focus on building their product. But talking to customers and testing the market are just as important. For many tech founders, especially those who love coding, talking to customers might not be something they enjoy. This is where international talent can really help.

Why talking to customers matters

Talking to customers is essential to understand what they really need. Without getting their feedback, a startup might create a product that doesn’t solve the right problems. Early conversations with customers help shape the product to ensure it meets real-world needs. Despite this, many tech founders might avoid these conversations because they prefer working on the technical side.

How international talent can help

Hiring international talent can help tech startups in several key ways:

1. New ideas: People from different countries bring fresh perspectives. They can help the team understand different markets and what customers in those markets might want. This can lead to better decisions about the product.
2. Language and culture: If a startup wants to sell in other countries, language and cultural differences can be a challenge. International team members can help communicate with customers in their own language and understand what matters to them.
3. Customer experience: Many international professionals have experience in sales, marketing, or talking to customers. They can take on the tasks that tech founders might not enjoy, like interviewing customers, setting up trials, and collecting feedback.

Herizon’s go-to-market research service

One way to make the most of international talent is by partnering with a service like Herizon’s go-to-market research. Our talents specialize in helping startups understand their target market by conducting thorough research and customer interviews. They offer insights that are crucial for validating a product before a full-scale launch. By leveraging international talent’s expertise, you can gain a deeper understanding of your potential market without having to handle all the customer interactions yourself.