Growth Experiment Template

Trying out growth ideas is easy. Keeping track of what worked, what failed, and what to do next? That's where things fall apart.

The Growth Experiments Template gives you a clean, no-nonsense system for planning, running, and learning from growth experiments—so you stop guessing and start making informed decisions.

Whether you're a solo founder running scrappy tests or a startup team scaling fast, this Notion-based template helps you stay on top of everything in one place.

Designed for real-world testing

• Log every experiment idea with context
• Track status and results as you go
• Compare impact vs. effort
• Spot patterns across what's working
• Build a habit of testing, learning, and improving

Simple structure, serious results

• Title & Goal – What are you trying to improve?
• Hypothesis – What's your assumption?
• Stage – Acquisition, retention, revenue, or something else
• Metrics – What will show if it worked?
• Status & Timeline – What's active, paused, or done?
• Impact/Effort Rating – Prioritize what matters
• Takeaways – What did you learn and what's next?

Why it matters

• Focus on ideas that align with your actual goals
• Build a repeatable system that improves over time
• Make better calls on what to scale or skip
• Collaborate with teammates or advisors transparently

Built in Notion – zero setup, full flexibility