Kuulu.io: Market Research in Sweden

The challenge

Kuulu.io, a Finnish audio technology company, was ready to expand beyond their home market. Sweden represented the perfect next step - similar culture, strong tech ecosystem, and growing demand for audio solutions. But they needed to understand the local landscape before making the leap.

Our approach

We conducted a comprehensive market analysis that went beyond surface-level research:

• Market Dynamics: Analyzed Sweden's audio tech ecosystem and growth trends
• Competitor Landscape: Mapped existing players and identified white space opportunities
• Customer Insights: Researched decision-makers and their pain points
• Entry Strategy: Developed a phased approach to minimize risk

Key findings

The research revealed several strategic insights:

• Market Size: Sweden's audio tech market was growing 23% annually
• Competition: Most players focused on consumer audio, leaving enterprise opportunities open
• Customer Segments: Three distinct buyer personas with different needs and budgets
• Partnership Potential: Strong distributor network ready for new products

Results and impact

Our research delivered actionable results:

• 50+ qualified prospects identified and prioritized by potential value
• Clear market entry roadmap with specific milestones and timelines
• Strategic partnerships established with local distributors
• Risk mitigation plan for common expansion challenges

Client success

"Herizon's market research was the foundation of our successful Swedish expansion. Their insights helped us avoid costly mistakes and focus on the right opportunities from day one."

What this means for you

If you're considering international expansion, our market research approach can help you:

• Validate opportunities before committing resources
• Identify the right entry strategy for your specific market
• Build local partnerships that accelerate growth
• Minimize expansion risks with data-driven decisions