First 30 Days in Growth
A hands-on playbook for new growth leads. Identify bottlenecks, set clear goals, and launch your first experiments within 30 days.

What you'll learn
Positioning & mandate
Clarify ownership, decision boundaries, and how you operate.
Funnel & ICP audit
Find biggest drop-offs and high-leverage opportunities.
Experimentation cadence
Ship weekly. Learn fast. Build a repeatable rhythm.
Goals & leading metrics
Define what growth means for your stage and context.
Stakeholder communication
Build trust with crisp weekly updates and clear wins.
Getting started
- Start with this playbook to clarify role, goals, and traction plan
- Follow steps in sequence, they move you from context to execution
- Use each step to plan the work you will ship in month one
Core focus areas
- •Positioning, make it clear what you own and how you operate
- •Goal setting, define growth for your context and stage
- •Funnel and ICP audit, find the biggest drop offs and opportunities
- •Experimentation, ship fast, learn fast, build rhythm
- •Communication, share progress often to build trust and visibility
Philosophy
The first 30 days set the tone. This playbook is built for operators, people expected to ship real work, spot bottlenecks, and move the numbers. Everything here is designed for action, not process.
What our students say
“Clear structure, no filler. I walked away with a plan I could actually use the next week.”
Sarah
Marketing manager
“Practical and well-paced. Every section had something I could apply right away.”
Mike
Product manager
Ready to get started?
Self paced, action oriented, built to deliver traction in month one