A copywriter writes persuasive text that drives specific actions — website conversions, ad clicks, email opens, and product signups. They craft headlines, landing pages, ad copy, email sequences, and product messaging that turns attention into revenue.
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Key responsibilities you can expect from this role
Write and optimize landing page copy — headlines, value propositions, CTAs, and social proof sections
Craft email sequences for nurture campaigns, onboarding flows, and re-engagement programs
Create ad copy for Google Ads, LinkedIn, Meta, and other paid platforms with multiple variations for testing
Develop product messaging frameworks — positioning statements, taglines, and feature-benefit copy
Write sales enablement materials — one-pagers, case study copy, pitch deck messaging, and proposal templates
A/B test copy variations and analyze results to continuously improve conversion performance
What to look for when hiring a copywriter
Typical annual salary ranges in Europe (EUR)
Junior
€30,000–€38,000
0–2 years
Mid-level
€40,000–€55,000
2–5 years
Senior
€58,000–€78,000
5+ years
Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.
Common questions about hiring a copywriter
From request to hire in 3 simple steps
Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.
We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.
Interview your top picks and make an offer. Our 90-day guarantee means zero risk if the hire does not work out.
Advice for finding the right copywriter
Give a real test: "Rewrite this landing page headline and CTA to improve conversions." Compare their version to yours — the improvement (or lack thereof) tells you everything.
Ask about their research process before writing. Great copywriters interview customers, read reviews, and study competitors before touching the keyboard. Writers who skip research produce generic copy.
Look for a portfolio with measurable results. "I wrote this landing page" is less convincing than "I wrote this landing page and it increased signups 35%."
Test speed and versatility. Give them 30 minutes to write 5 headline variations and 2 email subject lines. Copywriting is a volume game — speed matters.
Feedback from founders who hired through us
€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires
"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."
"Found people who actually understand the problem. They're from regions where sustainability challenges are real and motivation to solve them is high."
Sustainability tech company at €2M ARR
Hired 2 in 14 days
"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."
Listed tech company
Fast growth team hire
"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."
Early-stage startup at €1M ARR
Product team hire in 6 days
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