High demand

Hire a paid ads manager

A paid ads manager plans, executes, and optimizes digital advertising campaigns across search, social, and display platforms. They turn ad spend into measurable revenue by continuously testing creatives, audiences, and bidding strategies.

500+
Companies served
7
Days average
Europe-wide
Talent coverage across all EU countries

Our talent works at

Keto Software logo
Supermetrics logo
Nordea logo
Sievo logo
Shook Digital logo
Varjo logo
Howspace logo
Supercell logo

What does a paid ads manager do?

Key responsibilities you can expect from this role

Plan and execute campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms

Manage daily bid optimization, budget allocation, and audience targeting adjustments

Create and test ad creatives — copy variations, image assets, and video ads

Set up conversion tracking, attribution models, and automated rules

Analyze campaign performance data and produce weekly ROAS and CAC reports

Run retargeting campaigns and lookalike audience strategies to maximize efficiency

Skills & tools

What to look for when hiring a paid ads manager

Key skills

Google AdsMeta AdsLinkedIn AdsConversion trackingA/B testingBudget managementAnalyticsCreative strategy

Tools they use

Google AdsMeta Business SuiteLinkedIn Campaign ManagerGoogle Analytics 4SupermetricsGoogle Tag Manager

Paid ads manager salary guide

Typical annual salary ranges in Europe (EUR)

Junior

€32,000–€42,000

0–2 years

Mid-level

€45,000–€62,000

2–5 years

Senior

€65,000–€85,000

5+ years

Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.

Frequently asked questions

Common questions about hiring a paid ads manager

How it works

From request to hire in 3 simple steps

01

Tell us what you need

Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.

02

Meet pre-vetted candidates

We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.

03

Hire with confidence

Interview your top picks and make an offer. Our 90-day guarantee means zero risk if the hire does not work out.

Hiring tips from our team

Advice for finding the right paid ads manager

Ask for a portfolio of campaign results with actual metrics — ROAS, CAC, and spend levels. Verify they have managed budgets at your scale.

Give a practical test: "Here is €5,000/month budget and our ICP. How would you allocate across platforms and what would you test first?"

Check platform certifications (Google Ads, Meta Blueprint) as a baseline, but prioritize real results over certifications.

Ask about their approach when a campaign underperforms. You want someone who diagnoses systematically, not someone who just increases budget.

What companies say

Feedback from founders who hired through us

Keto Software logo

Keto Software

€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires

What we've delivered:

Growth marketing managerRevOps managerAccount executivesPartnership development manager
"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."
"Found people who actually understand the problem. They're from regions where sustainability challenges are real and motivation to solve them is high."
S

Sustainability tech company at €2M ARR

Hired 2 in 14 days

"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."
L

Listed tech company

Fast growth team hire

"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."
E

Early-stage startup at €1M ARR

Product team hire in 6 days

Ready to hire a paid ads manager?

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500+ companies

Our talent works at

Keto Software logo
Supermetrics logo
Slush logo
Hoxhunt logo
Relex logo
Howspace logo
Shook logo
Supercell logo
Varjo logo
Helppy logo
Singa logo
Illusian logo
Hive logo
Aalto University logo
EY logo
ABB logo
KONE logo
Wolt logo
WithSecure logo
Swappie logo
Nokia logo
Brella logo
Epassi logo
Fondia logo
Konecranes logo
Lindström logo
Metso logo
Reima logo
UNICEF logo
Yousician logo
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