A paid ads manager plans, executes, and optimizes digital advertising campaigns across search, social, and display platforms. They turn ad spend into measurable revenue by continuously testing creatives, audiences, and bidding strategies.
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Key responsibilities you can expect from this role
Plan and execute campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms
Manage daily bid optimization, budget allocation, and audience targeting adjustments
Create and test ad creatives — copy variations, image assets, and video ads
Set up conversion tracking, attribution models, and automated rules
Analyze campaign performance data and produce weekly ROAS and CAC reports
Run retargeting campaigns and lookalike audience strategies to maximize efficiency
What to look for when hiring a paid ads manager
Typical annual salary ranges in Europe (EUR)
Junior
€32,000–€42,000
0–2 years
Mid-level
€45,000–€62,000
2–5 years
Senior
€65,000–€85,000
5+ years
Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.
Common questions about hiring a paid ads manager
From request to hire in 3 simple steps
Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.
We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.
Interview your top picks and make an offer. Our 90-day guarantee means zero risk if the hire does not work out.
Advice for finding the right paid ads manager
Ask for a portfolio of campaign results with actual metrics — ROAS, CAC, and spend levels. Verify they have managed budgets at your scale.
Give a practical test: "Here is €5,000/month budget and our ICP. How would you allocate across platforms and what would you test first?"
Check platform certifications (Google Ads, Meta Blueprint) as a baseline, but prioritize real results over certifications.
Ask about their approach when a campaign underperforms. You want someone who diagnoses systematically, not someone who just increases budget.
Feedback from founders who hired through us
€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires
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Fast growth team hire
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