Hire a sales development representative
A sales development representative (SDR) generates new business opportunities through outbound prospecting, cold outreach, and lead qualification. They are the engine that fills the top of the sales funnel so account executives can focus on closing.
Our talent works at
What does a sales development representative do?
Key responsibilities you can expect from this role
Research and build targeted prospect lists based on ideal customer profile criteria
Execute multi-channel outbound sequences — cold email, LinkedIn, phone calls, and social selling
Qualify inbound leads using BANT/MEDDIC frameworks and route them to the right account executive
Book and confirm discovery meetings between qualified prospects and account executives
Maintain accurate CRM records for every interaction and pipeline update
Hit daily and weekly activity targets — emails sent, calls made, meetings booked
Skills & tools
What to look for when hiring a sales development representative
Key skills
Tools they use
Sales development representative salary guide
Typical annual salary ranges in Europe (EUR)
Junior
€30,000–€38,000
0–2 years
Mid-level
€40,000–€52,000
2–5 years
Senior
€54,000–€68,000
5+ years
Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.
Frequently asked questions
Common questions about hiring a sales development representative
How it works
From request to hire in 3 simple steps
Tell us what you need
Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.
Meet pre-vetted candidates
We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.
Hire with confidence
Interview your top picks and make an offer. Our 90-day guarantee means zero risk if the hire does not work out.
Hiring tips from our team
Advice for finding the right sales development representative
Role-play a cold call during the interview. Give them 60 seconds of prep and watch how they handle objections and stay on track.
Ask about their daily routine and activity discipline. Successful SDRs are systematic about their prospecting blocks.
Look for coachability over current skill level. SDR is an entry-level role — the best hires are those who improve rapidly with feedback.
Test resilience. Ask how they handle rejection and what their worst prospecting day looked like. You want someone who bounces back fast.
What companies say
Feedback from founders who hired through us
Keto Software
€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires
What we've delivered:
"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."
"Found people who actually understand the problem. They're from regions where sustainability challenges are real and motivation to solve them is high."
Sustainability tech company at €2M ARR
Hired 2 in 14 days
"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."
Listed tech company
Fast growth team hire
"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."
Early-stage startup at €1M ARR
Product team hire in 6 days
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