What should a social media manager deliver in the first 90 days?

Month 1: audit your current social presence, define brand voice guidelines, and establish a sustainable posting cadence (3–5 posts/week on LinkedIn at minimum). Month 2: build a content calendar aligned with marketing campaigns, start engaging with prospects and industry conversations. Month 3: show measurable growth in engagement rate and referral traffic. LinkedIn is the primary platform for B2B — other channels (X, Instagram) depend on your audience.

How often should we post on social media?

For B2B: LinkedIn 3–5 times per week, X 5–10 times per week, Instagram 3–4 times per week. Consistency matters more than frequency. A social media manager creates sustainable publishing cadences that maintain quality.

Can a social media manager also handle paid advertising?

Many social media managers run basic paid social campaigns (boosted posts, sponsored content). For complex paid social campaigns with significant budgets, consider a dedicated paid ads manager. For most startups, a social media manager handling both organic and basic paid is a good starting point.

How do you measure social media ROI for B2B?

Track engagement rate, profile visits, website referral traffic, lead form submissions from social, and brand mention growth. Direct attribution to revenue is difficult for organic social, but pipeline influence (prospects who engaged with social content before converting) is measurable.

Stable demand

Hire a social media manager

A social media manager develops content strategies, creates posts, and manages brand presence across social platforms. They build engaged audiences, drive brand awareness, and contribute to lead generation through organic and paid social efforts.

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500+

Companies served

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Europe-wide

Talent coverage across all EU countries

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What does a social media manager do?

Key responsibilities you can expect from this role

Develop and maintain a social media content calendar aligned with marketing campaigns and company milestones

Create engaging content — posts, videos, carousels, and stories — across LinkedIn, X, Instagram, and TikTok

Manage daily community engagement — responding to comments, DMs, and mentions

Run paid social campaigns to amplify reach and drive specific conversion goals

Track and report on social media KPIs — engagement rate, follower growth, and referral traffic

Stay current on platform algorithm changes, trending formats, and competitor social strategies

Skills & tools

What to look for when hiring a social media manager

Key skills

Content creationCommunity engagementPaid socialCopywritingVideo editingAnalyticsPlatform expertiseBrand voice development

Tools they use

BufferHootsuiteCanvaCapCutSprout SocialMeta Business Suite

Social media manager salary guide

Typical annual salary ranges in Europe (EUR)

Junior

€28,000–€36,000

0–2 years

Mid-level

€38,000–€52,000

2–5 years

Senior

€55,000–€72,000

5+ years

Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.

Frequently asked questions

Common questions about hiring a social media manager

How it works

From request to hire in 3 simple steps

Tell us what you need

Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.

Meet pre-vetted candidates

We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.

Hire with confidence

Interview your top picks and make an offer. Our 30-day guarantee means zero risk if the hire does not work out.

Hiring tips from our team

Advice for finding the right social media manager

Ask candidates to create 3 LinkedIn post concepts for your company on the spot. Evaluate understanding of your audience, creative thinking, and brand voice.

Review their personal social media presence. Great social media managers practice what they preach — their own profiles should be active and well-crafted.

Test copywriting skills specifically for B2B. Consumer and B2B social media are fundamentally different — look for experience in your space.

Ask about their content creation workflow. Efficient social media managers batch content creation and use templates without sacrificing quality.

What companies say

Feedback from founders who hired through us

Keto Software

€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires

What we've delivered:

Growth marketing managerRevOps managerAccount executivesPartnership development manager

"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."

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Sustainability tech company at €2M ARR

Hired 2 in 14 days

"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."

Listed tech company

Fast growth team hire

"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."

Early-stage startup at €1M ARR

Product team hire in 6 days

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