A content marketer plans, creates, and distributes written and visual content that attracts target audiences, builds brand authority, and drives measurable business results through organic search, social, and email channels.
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Key responsibilities you can expect from this role
Develop content strategies aligned with buyer personas and the customer journey from awareness to decision
Write and edit long-form content: blog posts, whitepapers, case studies, and comparison pages
Perform keyword research and on-page SEO optimization for every published piece
Build and manage an editorial calendar across blog, email, and social channels
Create email nurture sequences that convert leads into qualified opportunities
Analyze content performance metrics — organic traffic, engagement, and pipeline attribution
What to look for when hiring a content marketer
Typical annual salary ranges in Europe (EUR)
Junior
€32,000–€42,000
0–2 years
Mid-level
€45,000–€60,000
2–5 years
Senior
€65,000–€85,000
5+ years
Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.
Common questions about hiring a content marketer
From request to hire in 3 simple steps
Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.
We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.
Interview your top picks and make an offer. Our 30-day guarantee means zero risk if the hire does not work out.
Advice for finding the right content marketer
Give candidates a real brief and 48 hours to produce a draft. The process matters more than polish — ask them to walk through their research and outline decisions.
Test their SEO knowledge beyond keywords. Ask about internal linking, content structure, and how they would update an underperforming article.
Look for curiosity about your industry. The best content marketers become mini-experts in your space quickly because they enjoy learning.
Ask about content distribution. Writing is only half the job — the other half is getting the content in front of the right audience.
Feedback from founders who hired through us
€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires
"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."
"Found people who actually understand the problem. They're from regions where sustainability challenges are real and motivation to solve them is high."
Sustainability tech company at €2M ARR
Hired 2 in 14 days
"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."
Listed tech company
Fast growth team hire
"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."
Early-stage startup at €1M ARR
Product team hire in 6 days
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