Hire a marketing manager
A marketing manager develops and executes the overall marketing strategy — from brand positioning and campaign planning to team leadership and budget allocation. They own the marketing function and are accountable for pipeline contribution and brand growth.
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What does a marketing manager do?
Key responsibilities you can expect from this role
Develop quarterly and annual marketing strategies aligned with revenue targets and company goals
Plan, execute, and optimize multi-channel campaigns across content, paid, email, and events
Manage marketing budget allocation and ROI tracking across all channels
Lead and develop the marketing team — hiring, goal-setting, and performance management
Collaborate with sales to align on lead definitions, handoff processes, and pipeline targets
Report on marketing performance to leadership — pipeline attribution, CAC, and channel effectiveness
Skills & tools
What to look for when hiring a marketing manager
Key skills
Tools they use
Marketing manager salary guide
Typical annual salary ranges in Europe (EUR)
Junior
€42,000–€52,000
0–2 years
Mid-level
€55,000–€72,000
2–5 years
Senior
€75,000–€100,000
5+ years
Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.
Frequently asked questions
Common questions about hiring a marketing manager
How it works
From request to hire in 3 simple steps
Tell us what you need
Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.
Meet pre-vetted candidates
We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.
Hire with confidence
Interview your top picks and make an offer. Our 30-day guarantee means zero risk if the hire does not work out.
Hiring tips from our team
Advice for finding the right marketing manager
Ask for a 90-day marketing plan for your company. Great candidates ask smart questions before answering and prioritize ruthlessly based on your stage and budget.
Check their pipeline attribution knowledge. A marketing manager who cannot connect their work to revenue numbers is operating blind.
Look for evidence of cross-functional collaboration, especially with sales. Marketing-sales alignment is often the biggest challenge in B2B companies.
Test their ability to work with constraints. Startup marketing requires resourcefulness — ask how they have achieved results with limited budget.
What companies say
Feedback from founders who hired through us
Keto Software
€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires
What we've delivered:
"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."
"Found people who actually understand the problem. They're from regions where sustainability challenges are real and motivation to solve them is high."
Sustainability tech company at €2M ARR
Hired 2 in 14 days
"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."
Listed tech company
Fast growth team hire
"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."
Early-stage startup at €1M ARR
Product team hire in 6 days
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