Hire a sales manager
A sales manager leads the sales team, sets targets, builds repeatable sales processes, and coaches reps to close deals. They own the revenue number and are accountable for pipeline health, forecast accuracy, and team performance.
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What does a sales manager do?
Key responsibilities you can expect from this role
Set and manage individual and team revenue targets with clear accountability and pipeline expectations
Build and optimize the sales process — from lead qualification criteria to deal stages and close plans
Coach and develop sales reps through call reviews, deal strategy sessions, and skills training
Own the sales forecast — maintain pipeline accuracy and provide reliable revenue projections to leadership
Hire, onboard, and ramp new sales team members with structured playbooks and mentoring programs
Collaborate with marketing on lead quality, campaign effectiveness, and sales-marketing alignment
Skills & tools
What to look for when hiring a sales manager
Key skills
Tools they use
Sales manager salary guide
Typical annual salary ranges in Europe (EUR)
Junior
€45,000–€58,000
0–2 years
Mid-level
€60,000–€80,000
2–5 years
Senior
€85,000–€120,000
5+ years
Ranges reflect full-time salaries in Northern & Western Europe. Actual compensation varies by location, company stage, and candidate experience.
Frequently asked questions
Common questions about hiring a sales manager
How it works
From request to hire in 3 simple steps
Tell us what you need
Share your role requirements, team culture, and timeline. We will scope the search and confirm fit within 24 hours.
Meet pre-vetted candidates
We present 3–5 qualified candidates. Each has been screened for skills, motivation, and cultural fit.
Hire with confidence
Interview your top picks and make an offer. Our 90-day guarantee means zero risk if the hire does not work out.
Hiring tips from our team
Advice for finding the right sales manager
Ask for their sales methodology and how they have implemented it. Vague answers like "I use a consultative approach" without specifics are a red flag.
Role-play a coaching scenario: "One of your reps lost a deal they should have won. Walk me through how you debrief with them." Look for structured, empathetic coaching.
Verify they have managed at the same deal size and sales cycle as yours. Enterprise vs. SMB sales management are fundamentally different skills.
Ask how they handle underperformers. The best sales managers have a clear framework — coaching plan, timeline, and exit criteria — not just "I give them time."
What companies say
Feedback from founders who hired through us
Keto Software
€1.7M ARR startup • Hired 4+ positions • Focus on European expansion hires
What we've delivered:
"Working with Herizon has been an absolute turning point for our hiring. They have already helped us successfully bring on board a Growth Marketing Manager and a RevOps Manager, and are now supporting us in finding the right AEs and a Partnership Development Manager. What sets Herizon apart is not only their deep understanding of every role in a revenue organization, but also their ability to truly grasp what we are looking for as if they were part of our own team. They don't just present candidates — they challenge our thinking, help us sort through priorities, and go deep with candidates to ensure we're meeting the right people. I couldn't recommend Herizon highly enough for any company looking to build out their revenue teams with the right people."
"Found people who actually understand the problem. They're from regions where sustainability challenges are real and motivation to solve them is high."
Sustainability tech company at €2M ARR
Hired 2 in 14 days
"Other agencies take months. These guys actually deliver. Hired 2 people in a week and brought diversity of thought to our team."
Listed tech company
Fast growth team hire
"Found our PM in 6 days. Remote worker from Finland is super cost-efficient for our German company."
Early-stage startup at €1M ARR
Product team hire in 6 days
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